It's Time To #RETHINKPINK
Boxed is standing up to the Pink Tax.
What is the Pink Tax?
An upcharge on women’s products that is NOT applied to their male equivalents. Boxed is taking a stand.
We took a hard look at some of the products offered on Boxed and realized that many female products cost significantly more than their male equivalents per ounce or unit. We want to take a stand to correct this, even if that means taking a hit on margin.
We also discovered that in some places tampons and pads are charged sales tax because they are considered 'luxury' items. These are everyday essentials that every woman depends on, so we're reducing our prices in an effort to offset these taxes.
Price equality for women
On a per ounce or per unit basis, many identical products cost more for women than they do for their male equivalents, such as razors and deodorants.
Periods are not a luxury
Tampons and pads are charged sales tax as they are considered "luxury" items. A necessity should not be considered a luxury. This doesn’t make sense to us.
What products does this affect?
108% per unit more for razors
10% per ounce more for body wash
8% per ounce more for deodorant
5% per ounce more for shaving gel
Charged a luxury tax
Let’s talk about it
Boxed hopes these small changes will be the catalyst to a greater win in women's equality. Let us know what you think by sharing the hashtag #RethinkPink on your favorite social media site.
Join the #RethinkPink movement
We’re super passionate about this campaign and hope you’ll get behind this too! Visit our Press Page for assets and contact details. Want more info? Sign up below to get the latest #RethinkPink updates.